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You In Your Site

Your web site is a marketing tool selling you. Make sure it does a good job to present you in the best light possible.

100% Pure You
First lets talk about the home page of your web site. This is where clients get their first impressions of you: their entry into your world. Never put anything on your home page that isn't you: no advertising, no links outside of your site. None. Never. Don't do it. No way. With rare exception, for an escort web site this is a sure sign of a shitty design. This is no merely the opinion of Eros Rising. The computer section of your local book store is crammed with books stating that for web sites focused on selling a product or service this is true.

So, if you shouldn't put anything else on your home page how do you deal with web rings which require to link to the page you've got them on; and with gay search engines that require a reciprocal link to be located on your home page?
• Web rings: You create another page in your web site that looks and functions identical to your home page in every way except that it has the web rings at the bottom of it. There are no links anywhere in your site leading back to this page--it is a one-way entrance. And to meet web ring requirements that visitors to your site are able to find the web rings you also have the web rings posted on the links page of your web site. Those arriving through web rings come in through your back door, those wanting to leave by web rings exit through the links page in your site. A bit complex but it meets everyone's needs, doesn't mess up your high quality design, and still requires every entrant to agree to your site terms as they enter.
• Gay Search Engines: Write them a very nicely worded email (Don't forget grammar, punctuation and spelling!) saying you'd like to join their search engine but their requirement of a reciprocal link on your home page will damage the quality design of your well laid out site. You would be happy to place their link on your easy-to-locate page clearly designated for such. You can rest assured that they will be happy to give you permission. They only made that rule because of all the horrible designers, and for those who would try and hide their links. They don't mind making exceptions for quality sites. But be honest: they will check up on you and if you get the permission before you've got that quality design up with no advertising on the home page they'll mark you as a problem and you'll be hard pressed to get them to be agreeable to your requests again.

You, You, and You
On all the other pages of your web site you can put links and advertising if you want, but make sure that they don't distract from the main focus of your site: you. Remember that most of your visitors know nothing about you so you have to tell them the basics. An important piece of information that an amazing number of escorts forget to note on their page is their location. Guys visiting your web site need to know what city you are located in!

For various reasons some escorts choose to deliberately leave out some specific information, such as their price, their age, etc. But unless you have a good reason to leave one of them out, don't forget to include those as well as your height, weight, dick size, eye and hair color, body type, sexual offerings, and any other details you can think of that might make you more fascinating to your potential client. Share details about yourself: make yourself interesting. Check out a variety of other escort web sites to get ideas of what types of things you want to include.

Information Overload
Provide tons of information. As long as it's well laid out it is difficult to overkill with volume on your web site. The key here is making sure that it is well laid out and easy to locate any specific information wanted even for a new visitor. Those clients who are in a rush will be able to graze over what they want and move on with the good design and they can quickly find what they are looking for. But they'll remember everything they skipped and come back again to read further. For those who start to become more interested on that first visit you can capture and hold them with more and more information. Hang on to those guys: they'll be calling you.
 
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