You In Your Site
Your web site is a marketing tool selling you. Make sure
it does a good job to present you in the best light possible.
100% Pure You
First lets talk about the home page of your web site. This is where
clients get their first impressions of you: their entry into your
world. Never put anything on your home page that isn't you: no advertising,
no links outside of your site. None. Never. Don't do it. No way.
With rare exception, for an escort web site this is a sure sign
of a shitty design. This is no merely the opinion of Eros Rising.
The computer section of your local book store is crammed with books
stating that for web sites focused on selling a product or service
this is true.
So, if you shouldn't put anything else on your home page how do
you deal with web rings which require to link to the page you've
got them on; and with gay search engines that require a reciprocal
link to be located on your home page?
• Web rings: You create another page in your web site that
looks and functions identical to your home page in every way except
that it has the web rings at the bottom of it. There are no links
anywhere in your site leading back to this page--it is a one-way
entrance. And to meet web ring requirements that visitors to your
site are able to find the web rings you also have the web rings
posted on the links page of your web site. Those arriving through
web rings come in through your back door, those wanting to leave
by web rings exit through the links page in your site. A bit complex
but it meets everyone's needs, doesn't mess up your high quality
design, and still requires every entrant to agree to your site terms
as they enter.
• Gay Search Engines: Write them a very nicely worded email
(Don't forget grammar, punctuation and spelling!) saying you'd like
to join their search engine but their requirement of a reciprocal
link on your home page will damage the quality design of your well
laid out site. You would be happy to place their link on your easy-to-locate
page clearly designated for such. You can rest assured that they
will be happy to give you permission. They only made that rule because
of all the horrible designers, and for those who would try and hide
their links. They don't mind making exceptions for quality sites.
But be honest: they will check up on you and if you get the permission
before you've got that quality design up with no advertising on
the home page they'll mark you as a problem and you'll be hard pressed
to get them to be agreeable to your requests again.
You, You, and You
On all the other pages of your web site you can put links and advertising
if you want, but make sure that they don't distract from the main
focus of your site: you. Remember that most of your visitors know
nothing about you so you have to tell them the basics. An important
piece of information that an amazing number of escorts forget to
note on their page is their location. Guys visiting your web site
need to know what city you are located in!
For various reasons some escorts choose to deliberately leave out
some specific information, such as their price, their age, etc.
But unless you have a good reason to leave one of them out, don't
forget to include those as well as your height, weight, dick size,
eye and hair color, body type, sexual offerings, and any other details
you can think of that might make you more fascinating to your potential
client. Share details about yourself: make yourself interesting.
Check out a variety of other escort web sites to get ideas of what
types of things you want to include.
Information Overload
Provide tons of information. As long as it's well laid out it is
difficult to overkill with volume on your web site. The key here
is making sure that it is well laid out and easy to locate any specific
information wanted even for a new visitor. Those clients who are
in a rush will be able to graze over what they want and move on
with the good design and they can quickly find what they are looking
for. But they'll remember everything they skipped and come back
again to read further. For those who start to become more interested
on that first visit you can capture and hold them with more and
more information. Hang on to those guys: they'll be calling you.
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