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| Site Links & Promotion There are some escort web sites that have no links: their entire site is totally about them, and you can't click anywhere on their site that will take you elsewhere. Two reasons are given for doing this. The first is that adding the outside links would damage the artistic integrity of their site. The second is that they reason if there is no way to click out of their site they will hold onto the visitor longer and be more likely to get business from him. Unfortunately for those guys the reasons in favor of having links on your web site are far stronger and more meaningful. The most obvious reason for placing a link on your site is to reciprocate for the linked site having a link to you. The types of sites which this can be done with are many and are discussed in the Online Promo section of this site. The point here is that those links will be bringing traffic to your site. The counter argument is that they can be drawing traffic away from your site as well. However the generally accepted response is that presumably the person clicking away from your site on the link has already had time to examine your site and, if you implemented the link correctly, they aren't actually leaving your site--just opening another site as well. Some of the reciprocal links you are placing on your site, such as for search sites, are specifically designed to be sending traffic out to other web sites. Their whole function is to promote sites who have links to them so it stands to reason they are naturally going to be sending you a lot more traffic than you'll be sending them since their main focus is sending traffic out, and for you it is just one small part of your web site that is otherwise all about you. A very important reason to have links on your site is to gain positioning in the major search engines. Most escorts aren't even aware of this but part of the complex formula of determining positioning by most of the major search engines includes the number of links leading to your web site. To a lesser degree they also count the number of links you have to other web sites. The more links you have built relationships with the better your chances of getting a good position in the search engines. And if your links are poor or worse, you don't have any links, you will never get a good position in their search engine, pure and simple. Google, the biggest and most powerful search engine is known as a leader in this formula. Want people to find you in a search engine? You must have links! All of these links add up to a lot of promotion for your web site. And when you get to the Online Promo section you'll discover that happily, the vast majority of the ways discussed there are free. What could be better? |
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