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Email Address If you aren't already thinking of yourself as a product you are trying to market, it's time you do. Everything you do to get clients is about selling you. And to be successful at selling your product against the competition you need to build your brand name. The tag line you use in advertising, your name and your web domain name are all part of that. Your email address should help support it. Break Away From Free Email Countless escorts use free email accounts. The most popular being Gmail, Yahoo!, and Hotmail, though there are many others. A Gmail email account is great for personal email. However for business use it definitely creates a less-than-professional image. Receiving escort email from a Gmail email address instantly gives the impression that the escort isn't running a fully professional business. Flee AOL AOL is--bar none--the slowest and least powerful internet service provider you can subscribe to. That's not biased opinion: it's pure and simple fact. This is because unlike everyone else they are a hybrid of current technology and the ancient pre-curser to the internet: bulletin boards. Not the type we know today, but those old dial-up BBS's. In an attempt to make their servers appear faster than what they really are AOL uses a lot of caching. That's where a web page that has been used is stored in the operator's computer so that it's quickly available next time a user requests it and it doesn't have to be retrieved. The problem with that is if the page has been updated since originally cached. So it often happens that AOL users are looking at outdated web pages. AOL markets themselves as being 'the easiest' to use, and that is something we certainly won't argue with. Fisher Price in-line skates are the easiest in-line skates too. But you grow up and get a regular pair of skates, and once you've taken the time to learn them properly you discover you can go so much faster and do so much more than you could with those little plastic ones. AOL is commonly referred to as "the internet on training wheels". AOL is also very proprietary, which means your access to the web is limiting and it's difficult to get outside of the AOL universe. They do not want AOL users going outside of AOL material. One method they use to try and keep everything in-house is by putting a gate on your email: unless you make sure the gate is turned off, you can't even receive email from people who don't use AOL. This is just one of numerous habits that make their system a problem for an escort reaching out to the world. I've heard of escorts who swear they need AOL because they spend time in AOL's chat rooms to drum up business. However, AOL doesn't have an exclusive lock on chat rooms--you can find them everywhere on the internet. Really good ones! And second, if you want to build quality clientele, why are you hanging around on the virtual street-corner? Not that there aren't nice guys in chat rooms, but most of the quality escort-hiring men rarely have time to spend in chat rooms. From a more ethical standpoint: Steve Case and his wife who own significant blocks of AOL stock and have both had major voice in the company, are just two reapers of AOL profits to have donated millions of dollars to fund anti-gay organizations. While they claim they are very pro-gay, records show all notable donations from AOL's big investors are to anti-gay organizations. End result: every month you give your $25 to AOL you are helping to fund right-wing forces to fight against you! Additionally so many escorts have learned that AOL sets 'standards' that no escort can possibly meet: email addresses such as escort4you@aol.com will quickly be deleted by the company. Suddenly the email address you've worked to promote is gone and the clientele you have worked to build up can't even find you. As countless gay men have also experienced, AOL also deletes profiles that it feels are 'unacceptable', which is just about anything that even mentions gay sex. Be warned: once they've hit you once they keep an eye on you and you'll have no end of problems with them. Why put yourself through the grief? And finally we get to email. You remember the mention about AOL being referred to as "The internet on training wheels"? Many professional men automatically view AOL users as being unknowledgeable. They simply assume that for a guy to be using a second-rate web service, they must not know much about the internet. Before they know anything you have to say about yourself you've got a strike against you! There are countless internet service providers who offer superior service and most of them are cheaper than AOL. Consumers have rated AOL as the WORST internet service provider of all US national ISP's, according to Nielsen reports. How many reasons do you need to get rid of them?!? Building Your Brand So, shouldn't your email address be an asset to you, not a liability? Make your email address work for you to help build your brand name. If your web site is www.hotstud.com, why isn't your email address gary@hotstud.com (assuming your name is Gary)? It should be, and it can be! Any quality web hosting service will offer this service, and most will do so without charging you anything extra. |
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Entire Contents © 2000, 2009 by Eros Rising. All rights reserved. Starting Up 1 2 3 4 5 6 7 | Get A Web Site 1 2 3 4 5 6 7 8 | Advertising 1 2 3 | Online Promo 1 2 3 4 5 6 7 8 9 10 | Other Stuff 1 2 3 4 5 6 7 |
