Site Design
KISS (speed)
Don't make your site too fancy. Keep It
Simple, Stupid! There are web designers
who have pulled out all the stops: they've got flash, high-power javascript,
and huge graphic images everywhere on every page. Forget it! Remember
that as of 2008 about 20% of your audience is still on 56k modems.
If you're using very much of this stuff at all they'll give up before
they even load the first page. Who wants to visit a web site that
takes 2 minutes to load? According to internet research 17 seconds
is where you lose them: if your web page can't load in 17 seconds,
they're moving on. So if you do have a flash intro, make sure there's
an option in the bottom corner to bypass the flash. If you do use
javascript make sure it's not the high-power stuff that takes a year
to download all the items it's using. Pay attention to graphics you're
using too: make sure they're stored in the most efficient format for
the image and with as much compression as possible.
Keep Speeding Along
Thumbnails are not images of the same picture file that visitors
are going to view displayed in a smaller space. If you're using thumbnails
on your web site, make sure that they really are little tiny graphic
files. That is the whole point of a thumbnail: it's a very small file
that will load fast. Once again we're talking about loading time and
losing the viewers interest. Those thumbnails have to load in a fraction
of a second on a 56k machine. Anything slower and you need to re-crunch
the file.
KISS (appearance)
Use fonts sparingly. First, keep in mind that not every computer has
the same fonts that you do. Sure, everybody's got Arial and Times
New Roman. But the fonts lesser known fonts you find on a WindowsXP
machine are not the same as on an older version of Windows or on a
Unix or on a Mac. Stick with these: Arial, Arial Bold, Arial Italic,
Arial Bold Italic, Arial Black, Comic Sans MS, Comic Sans MS Bold,
Courier New, Courier New Bold, Courier New Italic, Courier New Bold
Italic, Georgia, Georgia Bold, Georgia Italic, Georgia Bold Italic,
Impact, Symbol, Times New Roman, Times New Roman Bold, Times New Roman
Italic, Times New Roman Bold Italic, Trebuchet MS, Trebuchet MS Bold,
Trebuchet MS Italic, Trebuchet MS Bold Italic, Verdana, Verdana Bold,
Verdana Italic, Verdana Bold Italic, and Wingdings. That's all.
Next, remember that too many fonts just make your web site look like
soup. Two fonts should suffice. Three is max. You don't even want
to use the styles of the fonts too much, or too many different sizes.
It just turns into clutter and looks crowded. DON'T USE ALL CAPITAL
LETTERS. don't forget to use caps.
The layout and appearance of your site should be consistent from one
page to the next. If well done a different look on the entry page
can work well, but the rest of the pages should have all links in
the same place, use all the same fonts (including sizes), have the
exact same color scheme and background color or image.
Get someone else to proofread everything you write. The odd error
may slip by but at least you know there will be very few for potential
clients to see. Also, even if your site is grammatically correct a
second perspective will often contribute a superior way of wording
the same sentence.
Never put a counter on your site. What is the point of it? It looks
just plain corny and cheap. If you're not getting a lot of traffic
the number will be small and make you look bad. So you fudge the number
up, but anybody familiar with the internet will figure that out quickly
and your reputation is shit. Look at any really good web site. Have
you seen any professional web site with a counter on it? You can read
your statistics as provided by your web host. Who cares if your site
visitors know what they are.
Constantly change and update your web site. Keep them coming back.
Generate more interest all the time. Those who just had mild interest
at first visit are bound to start warming up after the third or fourth
visit. Before they know it you have them hooked and a new client is
born. Making sure nothing looks dated is very important. If you post
that you are going to be on a trip on a certain date make sure that
as soon as that date arrives it is no longer listed in future tense.
If you talk about new photos posted on a specific date make sure that
the 'new' part is removed within six months. A dated site at best
makes potential clients questiion the value of hiring you. At worst
it makes them assume you must be no longer working to have let your
site go--and move on to the next escort.
Quality Design=Quality Escort
Your web site being the first impression of you to a lot of guys,
it's a no-brainer that the better your site looks the better you look.
If you've got a half-dozen ads littered around a page your image is
dropping fast. Limit the advertising on your site--anything more than
two ads on a page is going to be severely detrimental. Even two ads
on a page is pushing the limits. The argument that those ads bring
revenue is not going to change the fact that if you keep all them
you kill a lot of potential clients. See the Site
Links & Income page for more detail.
Layout Design
Create a layout that is very consistent and very easy to follow. Of
course you know your way around your web site. But how easy is it
for someone unfamiliar? Have everything well laid out on your status
bar and be totally consistent in your verbiage. If you call it the
Photos page in your status bar don't refer to it as the Gallery page
in text. Use terms people understand. If you want to be artsy and
use oblique names for everything you can get away with it only if
you're using either roll-overs or status-bar text that explain it
in plain language.
Time spent on the layout and graphic design of your site is vital.
The image potential clients get from the quality of your site's appearance
parallels what they think of you. Once its built a second person should
proof it hunting for errors. Hopefully you've got a friend with a
good graphic eye who can do this for you. But any friend who knows
how to state their own mind will do. Why? Because they have better
perspective than you. Face it: you're too close to the project to
have an objective view of it!
Kill the Pop-Ups
Everybody hates those #$%&* windows that pop up to advertise something.
Web surveys show that many web users will leave a web site rather
than deal with them. This means if you have pop-up windows on your
web site you are driving part of your clientele away. Pop-ups are
bad for your image no matter how you use them. If you use most free
servers such as Geocities you are guaranteed to have pop-ups.
Pop-up blockers built into web browsers came about due to the strong
distain of consumers to such things. Today some web sites work around
them with javascript, etc. but it does damage to their reputations.
The first "w" is World
The World Wide Web is not American. I know it was originally created
by a merging of technology from the US Military and French aerospace,
that's not what I mean. That was many years ago and today the internet
is available almost everywhere world widel: you've heard of ICANN?
You never know who is going to be reading your web site. Fewer and
fewer people are able to understand what 5'11" means. If you
only have Imperial measurement on your site, you're going to annoy
a lot of your potential audience. And don't think for a moment you
can't attract international clients. So go ahead and put the 5'11"
on your site because few American's understand 180 cm, but make sure
it is on there too. Same with your weight: list both pounds for the
American's and kilograms for everyone else. (kg. is the international
preferred abbreviation: kilos is very British.) And speaking of British,
few outside of Great Britain know what 11.5 stone is: list kilograms
and pounds too.
I've seen a lot of references on entrance pages of American escorts
to "subscribe to the fifth amendment . . .". Do you really
think a fag in Finland gives a flying fuck what the fifth amendment
is? Will he even know? You're dealing with the whole planet--don't
exclude anyone. Also remember that to some people there is an anti-American
sentiment any time they run into anything like that. The thought that
goes through their head is "Fucking American thinks the whole
world revolves around them. NEXT!" I know it's not kind but it
is real. Don't let your site be nationalistic--no matter what country
you're from.
This Isn't A Law Office
I've seen so many escort (and other adult) web sites who have paragraph
after paragraph of legal mumbo-jumbo at the entry to their sites.
Even worse, a couple have even spread it out over multiple pages you
click through to get to the site contents. Ug! Any real lawyers reading
all that crap would be laughing their asses off. Just because you
use lots of words and make complex sentences doesn't make it more
powerful. Actually, because they are poorly worded, many of the statements
end up voiding themselves. Here it is vitally important to keep it
as simple as possible to avoid losing the visitors interest! The fewer
words you can use to say what you need to the better.
Take a look at this:
By entering
this site you agree to all of the following:
· you are of legal age in your
location.
· you are viewing this site exclusively
for your own pleasure.
· you have personal interest in
viewing gay sexually explicit material.
· you will not show this site
to anyone who does not meet all terms.
· you recognize the contents of
this site are copyright and will respect that.
In these six short lines almost everything I've seen on the most long-winded
escort site is covered. And the visitor didn't have time to get bored
or nervous and click away to a different site.
Get It Built
Okay, so you're ready to have it done. You can contract somebody else
to build your site for you or do it yourself. The majority of escort
sites built by the owner look like they were, because you need skill
in both graphic design and HTML to create a good web page. So most
escorts hire somebody. But if you feel that you've got what it takes
there are various routes you can take. HTML editors are universally
used by amateurs and professionals. The leaders in the field, used
by the pros, are Adobe's Dreamweaver
and Microsoft's FrontPage.
But there are lesser ones with much lower price tags (even free!).
These include Coffee Cup's The
HTML Editor, EvrSoft's First
Page, and PageBreeze.
EscortX.net does offer design
service, and we also offer templates
for sale that if you do want to build your own site you can get it
done very quickly with a professional look and layout already premade.
Want to learn HTML? You can go to your community college and take
courses, or online there are places. If you've got the drive and think
you'll have the graphic skill try:
- A
Beginners Tutorial For Making Web Pages
- Basic
HTML: Introduction |
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