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Site Design

KISS (speed)
Don't make your site too fancy. Keep It Simple, Stupid! There are web designers who have pulled out all the stops: they've got flash, high-power javascript, and huge graphic images everywhere on every page. Forget it! Remember that as of 2008 about 20% of your audience is still on 56k modems. If you're using very much of this stuff at all they'll give up before they even load the first page. Who wants to visit a web site that takes 2 minutes to load? According to internet research 17 seconds is where you lose them: if your web page can't load in 17 seconds, they're moving on. So if you do have a flash intro, make sure there's an option in the bottom corner to bypass the flash. If you do use javascript make sure it's not the high-power stuff that takes a year to download all the items it's using. Pay attention to graphics you're using too: make sure they're stored in the most efficient format for the image and with as much compression as possible.

Keep Speeding Along
Thumbnails are not images of the same picture file that visitors are going to view displayed in a smaller space. If you're using thumbnails on your web site, make sure that they really are little tiny graphic files. That is the whole point of a thumbnail: it's a very small file that will load fast. Once again we're talking about loading time and losing the viewers interest. Those thumbnails have to load in a fraction of a second on a 56k machine. Anything slower and you need to re-crunch the file.

KISS (appearance)
Use fonts sparingly. First, keep in mind that not every computer has the same fonts that you do. Sure, everybody's got Arial and Times New Roman. But the fonts lesser known fonts you find on a WindowsXP machine are not the same as on an older version of Windows or on a Unix or on a Mac. Stick with these: Arial, Arial Bold, Arial Italic, Arial Bold Italic, Arial Black, Comic Sans MS, Comic Sans MS Bold, Courier New, Courier New Bold, Courier New Italic, Courier New Bold Italic, Georgia, Georgia Bold, Georgia Italic, Georgia Bold Italic, Impact, Symbol, Times New Roman, Times New Roman Bold, Times New Roman Italic, Times New Roman Bold Italic, Trebuchet MS, Trebuchet MS Bold, Trebuchet MS Italic, Trebuchet MS Bold Italic, Verdana, Verdana Bold, Verdana Italic, Verdana Bold Italic, and Wingdings. That's all.

Next, remember that too many fonts just make your web site look like soup. Two fonts should suffice. Three is max. You don't even want to use the styles of the fonts too much, or too many different sizes. It just turns into clutter and looks crowded. DON'T USE ALL CAPITAL LETTERS. don't forget to use caps.

The layout and appearance of your site should be consistent from one page to the next. If well done a different look on the entry page can work well, but the rest of the pages should have all links in the same place, use all the same fonts (including sizes), have the exact same color scheme and background color or image.

Get someone else to proofread everything you write. The odd error may slip by but at least you know there will be very few for potential clients to see. Also, even if your site is grammatically correct a second perspective will often contribute a superior way of wording the same sentence.

Never put a counter on your site. What is the point of it? It looks just plain corny and cheap. If you're not getting a lot of traffic the number will be small and make you look bad. So you fudge the number up, but anybody familiar with the internet will figure that out quickly and your reputation is shit. Look at any really good web site. Have you seen any professional web site with a counter on it? You can read your statistics as provided by your web host. Who cares if your site visitors know what they are.

Constantly change and update your web site. Keep them coming back. Generate more interest all the time. Those who just had mild interest at first visit are bound to start warming up after the third or fourth visit. Before they know it you have them hooked and a new client is born. Making sure nothing looks dated is very important. If you post that you are going to be on a trip on a certain date make sure that as soon as that date arrives it is no longer listed in future tense. If you talk about new photos posted on a specific date make sure that the 'new' part is removed within six months. A dated site at best makes potential clients questiion the value of hiring you. At worst it makes them assume you must be no longer working to have let your site go--and move on to the next escort.

Quality Design=Quality Escort
Your web site being the first impression of you to a lot of guys, it's a no-brainer that the better your site looks the better you look. If you've got a half-dozen ads littered around a page your image is dropping fast. Limit the advertising on your site--anything more than two ads on a page is going to be severely detrimental. Even two ads on a page is pushing the limits. The argument that those ads bring revenue is not going to change the fact that if you keep all them you kill a lot of potential clients. See the Site Links & Income page for more detail.

Layout Design
Create a layout that is very consistent and very easy to follow. Of course you know your way around your web site. But how easy is it for someone unfamiliar? Have everything well laid out on your status bar and be totally consistent in your verbiage. If you call it the Photos page in your status bar don't refer to it as the Gallery page in text. Use terms people understand. If you want to be artsy and use oblique names for everything you can get away with it only if you're using either roll-overs or status-bar text that explain it in plain language.
Time spent on the layout and graphic design of your site is vital. The image potential clients get from the quality of your site's appearance parallels what they think of you. Once its built a second person should proof it hunting for errors. Hopefully you've got a friend with a good graphic eye who can do this for you. But any friend who knows how to state their own mind will do. Why? Because they have better perspective than you. Face it: you're too close to the project to have an objective view of it!

Kill the Pop-Ups
Everybody hates those #$%&* windows that pop up to advertise something. Web surveys show that many web users will leave a web site rather than deal with them. This means if you have pop-up windows on your web site you are driving part of your clientele away. Pop-ups are bad for your image no matter how you use them. If you use most free servers such as Geocities you are guaranteed to have pop-ups.
Pop-up blockers built into web browsers came about due to the strong distain of consumers to such things. Today some web sites work around them with javascript, etc. but it does damage to their reputations.

The first "w" is World
The World Wide Web is not American. I know it was originally created by a merging of technology from the US Military and French aerospace, that's not what I mean. That was many years ago and today the internet is available almost everywhere world widel: you've heard of ICANN?
You never know who is going to be reading your web site. Fewer and fewer people are able to understand what 5'11" means. If you only have Imperial measurement on your site, you're going to annoy a lot of your potential audience. And don't think for a moment you can't attract international clients. So go ahead and put the 5'11" on your site because few American's understand 180 cm, but make sure it is on there too. Same with your weight: list both pounds for the American's and kilograms for everyone else. (kg. is the international preferred abbreviation: kilos is very British.) And speaking of British, few outside of Great Britain know what 11.5 stone is: list kilograms and pounds too.
I've seen a lot of references on entrance pages of American escorts to "subscribe to the fifth amendment . . .". Do you really think a fag in Finland gives a flying fuck what the fifth amendment is? Will he even know? You're dealing with the whole planet--don't exclude anyone. Also remember that to some people there is an anti-American sentiment any time they run into anything like that. The thought that goes through their head is "Fucking American thinks the whole world revolves around them. NEXT!" I know it's not kind but it is real. Don't let your site be nationalistic--no matter what country you're from.

This Isn't A Law Office
I've seen so many escort (and other adult) web sites who have paragraph after paragraph of legal mumbo-jumbo at the entry to their sites. Even worse, a couple have even spread it out over multiple pages you click through to get to the site contents. Ug! Any real lawyers reading all that crap would be laughing their asses off. Just because you use lots of words and make complex sentences doesn't make it more powerful. Actually, because they are poorly worded, many of the statements end up voiding themselves. Here it is vitally important to keep it as simple as possible to avoid losing the visitors interest! The fewer words you can use to say what you need to the better.
Take a look at this:
      By entering this site you agree to all of the following:
      · you are of legal age in your location.
      · you are viewing this site exclusively for your own pleasure.
      · you have personal interest in viewing gay sexually explicit material.
      · you will not show this site to anyone who does not meet all terms.
      · you recognize the contents of this site are copyright and will respect that.

In these six short lines almost everything I've seen on the most long-winded escort site is covered. And the visitor didn't have time to get bored or nervous and click away to a different site.

Get It Built
Okay, so you're ready to have it done. You can contract somebody else to build your site for you or do it yourself. The majority of escort sites built by the owner look like they were, because you need skill in both graphic design and HTML to create a good web page. So most escorts hire somebody. But if you feel that you've got what it takes there are various routes you can take. HTML editors are universally used by amateurs and professionals. The leaders in the field, used by the pros, are Adobe's Dreamweaver and Microsoft's FrontPage. But there are lesser ones with much lower price tags (even free!). These include Coffee Cup's The HTML Editor, EvrSoft's First Page, and PageBreeze.
EscortX.net does offer design service, and we also offer templates for sale that if you do want to build your own site you can get it done very quickly with a professional look and layout already premade.
Want to learn HTML? You can go to your community college and take courses, or online there are places. If you've got the drive and think you'll have the graphic skill try:
- A Beginners Tutorial For Making Web Pages
- Basic HTML: Introduction
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