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| Major Search Engines Getting a good position on major search engines is the holy grail of web site listings. There are plenty of people ready to take your money and promote your web site for you to the search engines. Half of them are scam artists. Most of the other half won't do a very good job simply because they don't understand the important facts of your business to be able to present your site well. Which means your chances of paying somebody who will get you the position you want are slim. That is why we recommend you do your own web site marketing. 
You'll know exactly what's going on, how those things work, and over
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web site at the top. And all it costs is your time. Your web site
deserves an investment of your time. If you don't have your own web
site it will probably be very difficult to get listed with any of
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Go to Self
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excellent. Self Promotion isn't quite as smooth to use and requires
a bit more reading.Feel too pressed for time? Contact EscortX.net about doing the job for you. With a good understanding of escorts you can count on quality site submission. The Basics Of Search Engines. Back in the late 1990's Boeing held a press conference to unveil the creation of their web site. One reporter asked why Boeing would spend time and money on creating a web site since every potential client in the world knows who they are, what they make, and how to contact them. The response from Boeing was "Because we want to STAY in business." Boeing recognized that the world had evolved and that even before the 21st Century arrived most people were already looking to the internet for just about everything. And the internet has most decidedly boomed. In 1993 there were 284 locations on the internet. Back in January 2003 there were 171,000,000 domain hosts in use. Care to guess how many there are today? In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and Cuil own the largest databases. Yet neither one of them has even 10% of the Internet covered. It's estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. Every web site wants that single top position in the major search engines, or at least to be on the all-important first page. This is all about how to make it there and the common myths to avoid. The biggest problem to accept is that in the web world nothing is static: the information here is correct as of February, 2010 but within a few months you can count on some of it no longer being accurate because the major search engines are constantly revising, updating, 'tweaking' their criteria of how they select and position web pages. The good news is that once you do get a general understanding it isn't hard to keep up with the changes. Thinks like meta-tags used to be very important. Now they're of value for placement in some search engines, but totally ignored by others. A good site title still is important, and the first lines of readable copy that are on your web page (this can include 'alt' image descriptions!) are often vital, especially if they're input as a headline. That said, here's a review of some of these features. Meta-tags: For the uninitiated, let's begin with a basic component of every good web page wishing to be listed in the search engines: meta-tags. Meta tags are lines of HTML code embedded into web pages (but not visible on screen) that are used by search engines to store information about your site. These "tags" contain keywords, descriptions, copyright information, site titles and more. They are among the numerous things that the search engines look for, when trying to evaluate a web site. Each search engines uses them in a different way and puts a different degree of weight on their importance; and they frequently change how they use meta-tag info too. Google currently puts heavy weight on the quantity of links you have going to or coming from your site, and the Meta-Tags carry a light degree of weight. Altavista places an emphasis on the description tag and Inktomi indexes both the full text of the page as well as the meta-tags. Exactseek states that your site will NOT be indexed at all if it doesn't have both title and description meta-tags. This is very important, because it is not uncommon for sloppy web designers to create sites with either no meta-tags or only a title meta-tag. In the past two years I have advised at least a dozen different escorts that their web site had no meta-tags. It is important to choose your meta-tag contents correctly. Even for the search engines who don't put much weight in the meta-tags they do pay attention to them closely to see if the content of your page matches the meta-tag contents. This is because a spammer selling blenders may include "mp3" or "viagra" in their meta-tags because they know those are words frequently searched. The search engine spiders will, however, recognize that these words don't fit the content of the page and they will get banned! How do you get meta-tags, or make sure yours are good? Meta tags should always be placed in the <head> area of an HTML document. This starts just after the <html> tag, and ends immediately before the tag. Here's how the most basic set should look: <title>Eros Rising - Gay Escort Resource Web Site</title> <meta name="description" content="Resources and information for gay male escorts."> <meta name="keywords" content="resources gay male escorts information help facts"> <meta name="robots" content="index,follow"> There are a lot of complicating factors that go along with it. For example, it's easy to go overboard and use too many keywords. As a rule of thumb keep your key words tag between 10 and 15 words. Never use more than 65 characters in your title tag. Outside these ranges will lower your status. How many pages does your web site have? You can get that many different entries in the search engines! Each page should be optimized individually. For example, your 'statistics' page should contain keywords like "escort gay male statistics top muscles muscular leather", and your 'prices' page should contain keywords like 'escort gay male rates fees prices". Note that there is overlap on basic words but distinct variation. By doing this you are likely to get multiple listings in the search engines since they do catalog every different page individually. Headline: This has grown in importance. Though it's difficult to ascertain how high its value is, use of the <H> tag for the heading on your page does weigh in many search engines. Make sure you are using the key words in that headline that you want search engines to pick your site up for. Your headline must be appropriate for the content of the page, and keep it to no more than 5 or 6 words. Internal Links: Linking your site back and forth to various pages within the site through links in the body of the text has grown in value. Rather than type click here for my x-rated photos simply type my x-rated photos. Note how in the second one you are making the key search words for the linked page the link itself. Using the linked-page search words as the actual link is the key. Many of the common beliefs about how to get positioned in search engines are actually counter productive. Others are just useless. Here’s a list in no particular order: Truth or Myth Many of the common beliefs about how to get positioned in search engines are actually counterproductive. Others are just useless. Here's a list of do's and don'ts in no particular order: 1. Don’t try and trick the search engines in any way. This will only make them ban you. Examples of this are invisible text, and duplicate identical pages. 2. Don’t jam your meta keywords. Anything more than about 15 words and your listing will start to drop. So choose your words carefully to get the best most useful ones. Think when doing it: the word escort will get only guys who are searching using the word “escort,” but using the word “escorts” will get BOTH guys who are searching for “escort” and for “escorts” in most engines. 3. Choose only keywords that really do apply to you. Using a keyword like “electronics” in your web site will soon get caught by the search engines and get you banned as a spammer. 4. There is no reason to submit your web site to the search engines more than ONCE a year--or even less. The whole idea that you need monthly submission is a total myth created and sustained by companies wanting to sell you their submission service! I know it’s hard to convince you that one time is enough because the myth has been repeated so many times it is now believed as fact. Think about it logically though: if you owned a search engine wouldn't you make sure the listings you displayed weren't controlled by somebody submitting their site frequently? 5. Don’t use the same keyword list and title for every page in your site. Each page should be individually tailored in ALL ways or you are selling yourself short. earch engine spiders will see one page in your site as more relevant for a particular keyword when compared to another too. By matching the keywords for the page content you can multiply your listings and get higher listings—in ways the search engines actually like! 6.If your site was developed in an advanced format make sure there is at least some static content for the spiders to read. Spiders reading web pages have a hard time with things like Flash or ColdFushion. 7. Don’t use frames if at all possible. Aside from the various other problems why frames are abhorred by most web developers, spiders hate them and it really makes your site read as a one-page web site with almost no content to them. That guarantees you a very, very poor position. 8. Make all pages accessible to the spiders within 1 or 2 levels of the home page. They don’t like to “go deep.” Frankly, neither do guys visiting sites! Both spiders and people like clean, simple easy-to-follow layout. 9. Don’t expect to be listed overnight. Search engines are often bogged down with so many submissions that it can take weeks to get to yours, and the optimization only happens about once every 26 days. 10. Most important of all: GET THOSE RECIPROCAL LINKS!!! Sites that link to you are very important, because search engines assume that if other sites are leading to you that makes you more valuable. 11. If your web site is done completely in Flash, in literal fact it is ONE page. So you are very limited in how you can position yourself in the search engines. You need to balance the quality of your marketing with the visual look of your site. All-Flash sites may look neat, but they damage your business—not only due to limiting you on the search engines, but because the majority of clients are still on 56k dial-up modems and will get tired of waiting for your site to load. Then you’ve lost them. 12. Search engine spiders cannot read mapped links. If your web site uses mapping for the internal links you need to also put the links in small text down at the bottom of every page so that the spiders can see your site has more pages to catalog. 13. “We will submit your site to 10,000 search engines” is at best a stretching of the truth, and at worst an outright lie. There aren’t 10,000 search engines out there. Period. The guys who claim they’re gonna submit you to 10,000 “search engines” are usually submitting you to Free For All (FFA) listing sites—including putting a link to you on their own web site, which will get you exactly 0 visitors a year. Also, your link will usually appear for a very short time because most of the FFA sites push you off the page as soon as new links are added. The only thing you will get from this method is a helluva lot of unsolicited advertising: spammers LOVE using these things to collect email addresses. 14. The idea that it is not possible to do good search engine optimization yourself is another myth spread by the companies wanting to sell you their service. You are the BEST one to do it. You know your site and service better than anyone to make all the best input. If you follow instructions it is something that can usually be done without many hours of work. 15. You have to pay a big annual fee to get listed on Yahoo!. Well, yes—and no. Yahoo charges adult sites over $600 annually to be catalogued. However I have never paid Yahoo one cent, yet “vancouver gay escort” shows me in #1 and #2 position! Remember; Yahoo! gets much of what is displayed from others, so while I’m not catalogued by Yahoo!, the page displayed on screen is Yahoo and other data mixed so you can get listed on Yahoo! without actually being listed by Yahoo!. 16. NEVER put a bunch of key words at the bottom of your page. That's considered attempting to spam the sites, even if they just openly read as normal text. 17. The longer you own your domain the better your chances. Spammers buy domains and use them for a year then let them go, so in your first year of owning the site you're going to find it difficult to get any good positioning since search engines avoid 'new' domains. |
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