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| Local Print Advertising There are two key locations to look at in your local print advertising: gay and straight. In smaller communities there may be only one of each. In larger communities there will be multiple choices which makes it harder to decide where to place your ad. Do you feel it is worthwhile to advertise in all the options in your area, or just some. If you don't do all of them, which ones do you choose? The answers aren't always easy, and you often will end up learning through trial and error what your best mix is. In the gay market it is easy to identify your advertising possibilities: you know what your local gay press has to offer. Just flip to the back and see if they have escorting ads. If they do, it's an option to consider. In the straight press your choices are more difficult to define and you may need to spend quite a bit of time locating and hunting through various papers. Usually, however, your best choice in the straight press is your arts & entertainment newspaper. In most areas that will be a tabloid-size free weekly. The newspaper whose focus is on theatre, arts, and social issue discussions. Not only are they the most likely to accept escort ads, but their audience is the most likely to be interested in hiring an escort. Don't know the name of, or how to contact, the local gay paper? Or maybe you're planning a trip to another city and want to place an ad in their paper? Unfortunately the only attempt I can find at a listing covers only Canada and the United States, and as well it is rather out of date. But there still is quite a bit of useful information. You can visit the web site HERE. Or, if you're interested in advertising on radio, TV, etc. (something that is done with extreme rarity by escorts), try looking at THIS list. Happily it offers worldwide listings and seems to be much more current. What is better than paid advertising? Free advertising! If you can get the media interested in you, so that they want to do a profile story about you, you've got it made. Some of the best promotions have been done by someone who made themselves a media-desired comodity so that they were given coverage for free. The delicate issue here is that you cannot have anywhere near full control of the message, so caution must be used to only work with media whom are certain will present you in a positive light. One of your most likely prospects for gaining free media exposure is if there is a local sex-talk show. Find a specific topic relating to sex that you are familiar and comfortable with, then make contact with the shows host or producer and let them know that you have interest in appearing and exactly what topic you would like to share on. A show of this nature is usually eager to find new guests and will be welcoming as long as your idea is well thought out and you present it professionally so they know you will be a good on-air guest. |
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